Help Me Understand Search Engine Optimization – Please!

SEO stands for search engine optimization. Essentially, it refers to getting the optimum attention and views on any given search engine – the main ones being Google and Yahoo.

How to Get Lost on Google
The best way to grasp SEO is to think of how you, or your clients, might make a search. Most people when searching on Google, will never go to the second or third page. If it’s not at the top of the search, they may never see it. As a business, the best way for you to get lost on Google is to ignore the elements of SEO.

The solution is to take the necessary steps to ensure that you, your business, your website, your entity is ranked as near the top as possible.

Algorithms to Ensure Relevancy (Huh?)

It’s not necessary to know how search engines do all of this ranking. In fact, it might give you a headache to attempt to figure it all out. Suffice to say search engines use sophisticated algorithms, the codes of which are understood by a select few.

These algorithms have only one goal and that is to ensure relevancy. Now what does that mean? It means they want to make sure that the one who is using Google (or any search engine) experiences a search that is relevant.

For instance, if you were searching for a site explaining how to train your pet cougar and you were linked to an ad for Mercury Cougar, you’d not be too happy. That is not a relevant search. Search engines owe it to their clients to serve up relevant searches. That’s what keeps people using Google.

Crawlers and Spiders
Software programs designed by search engines literally crawl through your website to index your site. These programs called crawlers are also known as web spiders or web robots. What most business owners fail to realize is if a website is not constructed properly it may not be indexed (crawled) at all which can result in poor search engine rankings.

Search Engine Optimization is Still Essential

With the fresh emergence of social media marketing strategies such as FaceBook and Twitter, some think the concern over SEO has diminished. Not so. If anything, the need for effective SEO techniques is even more vital today. The fact is that today, more people are using search engines now than ever before (to the tune of over 8 billion searches a year). It stands to reason then that a high ranking on Google or Yahoo is still essential for a business to get the best online exposure.

As a busy business owner, understanding SEO does not necessarily mean you have the time to implement those needed strategies. That’s where RevBuilders Marketing comes into the picture. We are fast becoming the premier choice for SEO services. Let the experts at RevBuilders do the detail work of SEO for you! We’ll increase your online visibility and put you miles ahead of your competition.