Pay Per Click

Pay-per-click is the strategy whereby you purchase advertising space on the first page of the search return. Also sometimes referred to as a sponsored link. The way it works is you only pay for the advertising when someone clicks on your link. The rank of your ad will be dependent on your bid for the keyword, except for in Google, were a formula is used to determine your position.


Pay-per-click has two functions.

First it drives traffic to you site, which is a good thing when you are still low in the organic SEO ranking. It means that people will find you and that your site will get its message across. Something that would not otherwise happen, because you are still buried on page 54.


The second function of pay-per-click is to increase the number of hits that your site has to help increase your ranking. The goal here is that the search engine will see that you are popular and will reward you by moving your site up on the SEO side of things.


Pay-per-click (PPC) Solutions

Many people feel that they can easily manage their own PPC advertising campaign. Of course we disagree here is why.


If only a maximum of 11 advertisements can come up on the first page, how do you know you will be consistently at the right price? The simple truth is you won't. It is a bit more involved. Ask yourself these questions.

  1. Do you know all the search engines you should include?
  2. Do you know how to write the most effective ads?
  3. Do you know all the different management rules for each search engine?
  4. Do you know the methods that determine rank for each engine? ( it is not only your bid)
  5. Do you know how to select the right keywords?
  6. Do you know the right way to manage the bidding process?
  7. Do you know how to create the most profitable landing pages?
  8. Do you have enough time in your day to manage your PPC campaign?

This is great! Please send me a SEO Quote.


Should you run a PPC campaign?

Organic search engine results can take months to see any results, so if you want to get quick results and drive targeted traffic to your site in the next 3 days, PPC Search Engine Marketing is your answer. It is an extremely effective advertising method because.

  1. It is the fastest way to generate results.
  2. It is targeted to your market.
  3. It allows market research for offline marketing.
  4. It allows market research for offline marketing
  5. Pay for only click-through - receive free exposure
  6. Cost effective. High ROI
  7. Easy to change and adjust daily - unlike all other marketing efforts.
  8. Real time statistics.

What is included in a PPC campaign?

RevBuilders Marketing provides fully managed PPC solutions which include:

  1. Account Set-up on PPC Search Engines
  2. Keyword research, selection & submission
  3. Writing Ads' Copy
  4. Ad Grouping and testing
  5. Keyword Bidding & management
  6. PPC landing pages
  7. Integration with our Proprietary Bid Management Toolset
  8. Weekly, Monthly PPC ads performance reports
  9. Evaluation
  10. Regular tweaking and submitting of new ads & keywords
  11. Competitor Analysis
  12. Competitor Monitoring

This is great! Please send me a SEO Quote.