Offline Solutions

 

Your website should be your primary marketing tool and the star of your show, but it will only do its job if people find it. The additional marketing strategies used to drive traffic to your site are the offline or what some may call the old media strategies. Most of them fall into one of these categories.

  1. Sales collateral
  2. Direct mail
  3. Media - TV and radio
  4. PR
  5. Print ads

These advertising vehicles cannot be the main attraction because they simply are not effective enough. Although PR may have a strong online component to it, it is still one of the old media strategies.


While all of them were highly effective at one point in time, none of them work effectively in the online era. There is way too much clutter and overuse.


Take print ads for example. People have almost become desensitized to them. They are simply not effective at motivating people to take action.


In effect, people are becoming more difficult to market to. We now have to really target the market, and working on the web provides you with the ability to do this effectively.


But these offline strategies do offer exposure. That is why we don't throw them out completely.


RevBuilders' Offline Creative Services Include:

  1. Publications design
  2. Direct mail campaigns
  3. Collateral design and copywriting
  4. Ad design and copywriting
  5. Postcard design and copywriting
  6. Corporate Identity & Logos
  7. Graphic Design
  8. Copywriting
  9. Illustration
  10. Exhibit Design
  11. Ad design
  1. Postcard design
  2. Press Release Copywriting
  3. Video production
  4. Speech writing
  5. Presentation design
  6. Photography
  7. Sales letter copy
  8. Lead generation letters
  9. Core message development
  10. Radio and TV ads.