Multivariate Testing Services
Landing pages and websites are intricate and amazing contrivances. On the surface they look so simple. We fly through site after site with the speed of a mouse click. Overall, those who browse the Internet give very little thought to the inner workings of each and every site.
It’s rather like looking at the going-home, rush-hour traffic. As you sit there waiting for the light to change, do you look at all those vehicles and envision how each piston, spark plug and carburetor functions? Probably not. You just want to get home.
It’s the same with consumers who browse the net. They are looking for something specific, and if your page doesn’t offer it, they are clicking on to something else.
Track Your Visitors’ Behavior
But what if there were a way to actually track what that visitor does the moment he or she arrives at your website or landing page? And then what if you could take those results and tweak your page to fit those behavior patterns? That is what multivariate testing is all about.
Think of the variables that are involved with your site. Such things as:
- Text content
- Calls to action
- Color treatments
Test Multiple Variations
Multivariate testing combines multiple variations of your content, in order to prove which combinations result in helping prospects become buyers. In other words, it’s one thing to simply change a color scheme, but what if you could test a new choice color with a different layout, then with a different text, and then a different headline. Which combination works best? Which comes up lacking?
This type of site testing is not dependent upon guesswork, or even surveys. Multivariate tests are conducted in a real time, live setting.
The biggest benefit of multivariate testing is that large numbers of page versions can be tested all at the same time. Think of how such tests could boost your results.
If all of this sounds way out in left field, and you think you could never understand, guess what? It doesn’t matter – no more than it matters if you understand the inner workings of every vehicle in rush hour traffic.
You will never need to figure out multivariate testing on your own. Let the experts at RevBuilders set it up for you. The boost in your conversions will be proof that you made a wise business decision!
John Nettles, Vice-President & Principal, Head of Development - Dominion Construction Group