The Why’s and Wherefore’s of Link Building

The Goal is Page One

When a consumer goes to a search engine to browse (whether it’s Google or Yahoo or another) they will nearly always click on items listed one-through-ten. In other words, something they find on page one. Seldom, if ever, will they click over to page two or three. This means, if you want to be found on a search engine, page ranking is extremely important.

Backlinks Boost Ranking

A high ranking is often due to the strategic use of key words and anchor text. However, it is also influenced by links from other websites. This is known as link building (also called backlinks).

Websites that contain value-laden content (i.e., great information!) are often shared with other people.("Hey, Joe, didn’t you say you were looking for solution ideas about that dying tree in your back yard? Take a look at this site.") This happens a million times a day in Cyberland. When that happens, the site that was shared just gained a backlink. This is why it’s vital that a business website be replete with valuable information.

Scams and Fraud

In the early days of the Internet, a great deal of fraud took place as scam artists attempted to fool the search engines by manufacturing thousands of backlinks. Businesses that sold link-building services sprang up like dandelions in spring. Safeguards are now in place so that kind of backlink fraud is no longer an issue. Newer, more sophisticated web-crawlers quickly detect dead-end, worthless backlinks.

Quality Links

However, it is still important that backlinks to your site are quality links. For instance, your own articles published in an article directory will feature the URL for your website. When an interested consumer clicks on the link, that is a quality backlink. Press releases work the same way.

Other ways to gain links is to interact in the Social Media arena such as FaceBook and Twitter, or to visit other blogs and forums and contribute to ongoing conversations.

Let RevBuilders Take Over

All told, link building is a vital part of an overall online marketing strategy. The good news is, you don’t have to learn, or even understand, all the facets of backlinks, nor do you have to spend the time creating them.

Let the link-building experts at RevBuilders step in and take over. Let our expertise put you out in front to increase your online visibility and keep you on page one!