by Becky O.
Today was a day of press releases. I worked in many different areas to get things up-to-date and ready to roll out into press. I finalized details on a couple of press releases, spoke with clients to get feedback to integrate into other press releases, and I performed research. My research today was focused on… You guessed it! Press releases. How do you make press releases effective in penetrating the clutter of every other press release available? (more…)
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