Alright, it’s time to do a little mind experiment. Suppose that you are at a major networking event in your industry. You’re there to make contacts that could help you secure future work. Things have been decent for your business, and you can safely say that you have something established to work with. You meet with someone else at the event, and after asking them a few questions, you know that this person could be the key to some really big projects for your company. There are people that this person knows that definitely need your expertise. (more…)
Posts Tagged ‘ Copywriting ’
Your Homepage Is Your Online Elevator Speech
Monday, April 15th, 2013Knowing Your Audience
Monday, October 22nd, 2012This is the fundamental question one must answer in order to write to their audience. If you don’t know who your audience is, how can you possibly be expected to write to them? Moreover, if you don’t know what your audience wants, how can you expect to deliver it to them? These are the questions that you should be asking before you ever set pen to paper (or sit down to type) if you are writing any piece: (more…)
Why You Should Avoid Buying Cheap Words
Monday, May 21st, 2012There’s an interesting article that I came across earlier today here on the value of web content. Those who are familiar with RevBuilders know that I’m the “content guy” here, so I’m sure it seems more than fitting that I’m going to crusade for spending more on writers. In fact, I’m sure plenty of you have already decided that I’m too biased to make a valid claim here. However, I’m going to try anyway, because that’s what I do: I write words and I try to make them good. (more…)
Getting the Most Out of Your Content
Monday, February 27th, 2012
by Nathan S
Suppose your company is writing a white paper. This white paper needs to have a certain set of information in it about your company, but also needs to do so in a way that makes your company seem useful. That is, white papers are designed to show how a company addresses a need. This requires a close familiarity with your business, your industry, and your expertise. However, all of these things take time for a writer to discover on their own, and will always drive the price up. So what do you do when you are on a budget? It is actually pretty simple. There’s an acronym that you need to keep in mind when you are looking for content: (more…)
Yes: Content is Still King
Monday, November 28th, 2011by Nathan S
There are a lot of metrics and data out there for online marketing professionals. With these metrics, it is possible to target in ways which were never thought possible in the mid-90s. This new era of targeted marketing has a lot of people excited—it is now possible to display an advertisement which addresses very narrow audiences with very specific wants and needs. However, all of these metrics and all of the data points in the world only ever help you decide who you want to reach with your product or service. What they don’t tell you is what to say to these audiences. (more…)
