(And How I Worked in a Wedding Metaphor with SEO Marketing)
by Tamara R.
Alright, I give up. I have been engaged since last January, and have managed to only mention my fiancé in passing without actually writing a blog about him, being engaged, or getting married.
But I can’t hold it in any longer, so here it goes: I’m down to counting weeks and days, and the realization is settling in that no longer will I have my same last name, or live in the same place, or anything like that, and I get to be with this guy I really love. I have to talk about it!
So I was racking my brain for a way I could actually incorporate the upcoming wedding day with marketing, and I had a thought – wait for it – SEO marketing is like being engaged!
Okay, stay with me on this:
In our particular case, we will have been engaged for almost a year by the time the wedding day comes around. And I must admit, despite the fact that I agreed to a nearly year-long wait, at the time that we decided on the date I couldn’t help think, “A year? This will take forever!”
Nonetheless, despite how much I love my fiancé, I have truly appreciated the extra time involved. There’s a lot of work that goes into a wedding that I had no idea about! Let alone the complications of merging two separate lives into one new family unit, there’s the entire wedding day itself – it’s an event. A big event, involving performances, music, memorization, stages to be decorated, people to be organized, outfits to be bought, hair to be done, guests to provide seats and food for, and more. It’s an entire production, and (for most of us) this is a rather huge ordeal. Looking back, I can only cringe at the idea of trying to do this in only six months, let alone less time than that!
SEO marketing is the same way – there is a ton of work that has to go into it to do good, effective search engine optimization that will both please the search engines and the searchers. It takes time and patience, working to see what works, researching what people are searching on, watching how Google (and other search engines) react to different SEO efforts, and measuring success—not just in rank position but in qualified leads that come to the site.
So there. Wedding metaphor accomplished. I could probably attempt more metaphors centered on being engaged, wedding day, and marriage, but I’ll spare you. For now.