There are a ton of companies which advertise themselves as online marketing firms. All of them have their own spin on what, exactly, they will do for your site for the fees they charge. So how can you tell whether a given company is holistic in its approach? That is, how do you know the companies you are looking at are dedicated to all aspects of a good, optimized site, rather than just one or two? Here are some specific things to look for. They are very basic but a good place to start.
“Web Design” and “Web Content”
One simple way to describe holistic online marketing companies is that they are both a web designer and a content provider. As such, one simple way to find these companies is simply to see if they mention both web design and web content as services they offer. A holistic company will offer both, where other marketers will have one or the other missing.
This may seem obvious, but it is incredibly important that the company actually advertises their SEO services. Online marketing companies may claim they do SEO when you call them, regardless of whether or not they actually do. While a content provider is likely to advertise SEO, usually a web designer will not advertise SEO unless they take a holistic approach to websites. However, in either case it is important to read the descriptions of their SEO services. If it sounds like an add-on feature of their company, chances are good that you are not dealing with a holistic online marketing firm.
“Guarantee” or “Guaranteed”
Make no mistake; these appear on holistic online marketing companies’ websites all the time. However, an SEO guarantee is impossible, and so if you are looking for SEO, pass on any company trying to sell you on guaranteed page rank. It is highly likely that the company uses black hat techniques to achieve those guaranteed results. Such techniques would leave you with a website that is no good at converting visitors into customers, and your site would ultimately wind up caught by Google’s spam filter and sent to the last page of results—effectively ending your quest for search engine traffic.
Obviously, this is a short list, and only a start in finding the right company for you. Any SEO company you hire should be able to show that they have satisfied clients, and it is difficult to take seriously any online marketing companies who advertise SEO but cannot get themselves on page one of any search results. However, looking for these words will help you find the company which provides the services you are looking for, allowing you the opportunity to start your search for an optimized website on a good footing.