by Nathan S
Tamara is out today, so I’m filling in her Friday blog slot. Unfortunately, I’m not much of an artist so this post is going to have to go without her classy comics.
So, Scot sent this link to me from level343 about how to keep content fresh and keep readers engaged without inundating them with more content than they could ever hope to read. A visual representation of different degrees of “content freshness” is given as a means to quickly figure out what kind of content you have on your hands. It’s pretty neat and well-organized.
Certainly, the post itself goes into a number of different areas, including a statement in response to the age-old question “how much content is too much?” Their answer, one which I find myself agreeing with the more I think about it, is both simple and complex: As the amount of content goes up, the degree of control about who views what content must also go up.
It’s simple because it makes sense: No one person could be expected to read multiple blog posts per day, every day. However, it’s complex because it creates a content management problem. In order to enable the degree of control this principle requires, you have to have several different “boxes” to put content in. These boxes would be subject categories for your blog. This then creates an additional requirement: Each box has to be getting a steady stream of content. As such, you have now committed to a certain number of blogs per week, per subject.
Now, chances are, if you’re even considering this setup, you have loads and loads of content and your blog machine is pretty much speeding right along. However, how sure are you that you will have something to say, on a regularly scheduled basis, on each of your topics? I think that this is where the rule of thumb becomes valuable, because it enables you to focus your brain on only the topics which you can be a reliable source for. This might result in a slow-down of content, but it will probably be much more valuable.
Anyway, that’s my ramble for now. How often do you update your blog? How do you keep your blogs focused?