Guest post 3 of 4.
One of the things I like about MarketingExperiments is that their content never gets old. I read this article back in November of 2011, but I still think it’s highly relevant. In fact, it goes with a former blog post of mine about Email Marketing really well (talking about sweetness and breadth).
Even more so, “Clarity is Key” can be applied to life and work in general. Seeking clarity is really difficult for someone like me. My brain works in the abstract, and my mind makes things abstract, and what was once a simple problem becomes a 15-page report…and so on. I have the terrible habit of over-complicating things. This being said, I’ve been working on myself to seek “clarity” in stuff, and stop making all that I touch become twice as hard.
There are a few actual design aspects that can help or hurt the clarity of your work, but probably the biggest, single most important items I’ve found that brings “clarity” into your business, or even your life, is:
Clarity Means Communication
I’ve mentioned before that good communication is necessary in any relationship, and that includes a business-consumer relationship. Part of the aspect of communication is clarity – or, perhaps this is vice versa, and communication is an aspect of clarity. You cannot have clarity without good communication. And good communication always makes things clearer.
I’ve talked about communication being so important to the “customer service” side of business, and that “assumption is the enemy of communication.” However, on the plus side of it, communication creates clarity in a business setting. How do you really know what’s going on? When the customer says “I want a simple website,” there is no clarity. You don’t even know what their thought of a “simple website” is compared to your thought.
Clarity is Key
Good clarity in your work, your presentation, your speech, and so forth, means you are better understood, and therefore you better communicate what you are trying to say. Clarity and Communication are like two sides of a coin, where one suffers without the other.