With Google pressing business owners with new guidelines which seek to penalize “over-optimized” sites, many people are concerned that their existing content may suffer penalization under these new guidelines. However, in most instances, there is no need to be worried. Even still, now might be a good time to do a content audit of your website and see how it stacks up. (more…)
Archive for the ‘ Writing ’ Category
by Nathan S
A good press release can mean lots of free publicity, while a bad press release means wasting a lot of time and possibly money. However, when first starting out, many businesses do not pursue the press release as an option as a result, believing that it requires money to create a release that will gain widespread circulation. This is a shame, because the truth is that, with a little thought, it is possible to create a passable press release for your news page. With any luck, you could also get it distributed in local news sources. (more…)
by Nathan S
Suppose your company is writing a white paper. This white paper needs to have a certain set of information in it about your company, but also needs to do so in a way that makes your company seem useful. That is, white papers are designed to show how a company addresses a need. This requires a close familiarity with your business, your industry, and your expertise. However, all of these things take time for a writer to discover on their own, and will always drive the price up. So what do you do when you are on a budget? It is actually pretty simple. There’s an acronym that you need to keep in mind when you are looking for content: (more…)
Yes, there is a theme continuing here. I’ve created a pdf version of Meltin’s first blog attempt, and Snowball’s guidance for the new entrepreneur here.
(For those of you who don’t know who Snowball or Meltin is, watch this video.)
One of the reasons I do this “blog” in particular is that often times I’ve seen either really…um, “not interesting” blogs, or I’ve heard from people that say they can’t blog. Either you come across a blog that’s basically a sales pitch, or the business owner will literally stare at a blank paper/screen, clueless as to what to talk about. (more…)
by Tamara R.
I know I don’t blog a lot – most of my lack of blogging comes from being unsure of what to write about when I think “marketing.” However, I am learning more and more that I can relate to marketing through writing. Click here for an entire post by MarketingExperiments.com that talks about content being the “story” of your site.
I love a good story. It draws you, it pulls you in, it gives you an experience you wouldn’t have imagined on your own. Or for me, who is always imaging stories, it just feeds my brain and I am bounding off to more ideas.
Perhaps one of my favorite points of this post by Daniel Burstein from Marketing Experiments’ blog is his last three paragraphs. I’ll cut out a few points, just to help shorten this: (more…)