Archive for the ‘ Mobile Marketing ’ Category

Online Marketing: Even the Speed of Light is Finite

Monday, November 14th, 2011

Faster Than The Speed of Lightby Nathan S

Okay, so the title is kind of obvious, I know. But I feel like it sums up a feeling that I have about a lot of things. Today, we live in a culture where a lot of stuff gets around in what most people refer to as an “instant.” We have broadband internet capable of download speeds which make the telephone modem of the nineties look like a turtle’s pace by comparison, and this fact has ushered in an era of digital content which is not likely to disappear anytime soon. Smartphones have put us, for better or for worse, in constant contact with our different internet accounts—we are truly never more than a few seconds away from the latest news. (more…)

Mobile Marketing Part II – Know Your Clients

Thursday, May 26th, 2011

Is Mobile Marketing for You?

by Norma Jean

In our blog, Mobile Marketing Part I, we pointed out the massive emergence of mobile device usage.  This is happening on the local scene and around the world.  You can ignore it to your own peril.  Be assured many of your competitors are jumping on the mobile marketing bandwagon.

But how can you know if mobile marketing is something you should consider at this time for your business? (more…)

Mobile Marketing Part I – Follow the Eyes

Wednesday, May 25th, 2011

The Eyes are Moving

by Norma Jean

Advertisers and marketers learned long ago to follow the eyes.  Where the eyes were looking, that’s where they wanted their ads to be.

At one time the eyes were looking at slick-cover magazines and daily newspapers.  The eyes looked at billboards and signs in public transportation – like on the local bus.  From there, eyes moved to television, then to computers and the Internet. (more…)