In their endeavor to chip away at Google’s dominant market share, Microsoft’s tried a few different tactics in promoting their search engine, Bing. The two most recent ones were as follows: One attempted to demonstrate that blind testing showed a preference for Bing in the spirit of the Pepsi Challenge, and the other attempted to create outrage towards Google on the basis of infringements on people’s privacy. The other was the semi-famous (infamous?) “Scroogled” campaign. (more…)
Archive for the ‘ Marketing Thoughts ’ Category
Microsoft Ends Google Attack Campaign
Monday, March 11th, 2013Super Bowl XLVII Yields Bad Commercials, Conspiracy Theories
Monday, February 4th, 2013
It only happens once per year. It’s that wonderful time of year when we can get together with family, sit down with great food and great company, and watch grown men attempt tirelessly to inflict grievous bodily harm on one another while advertisers work tirelessly to ensure that you buy their brand of cheap, tasteless junk food or terrible web hosting. Some people watch for the violence game, while others watch for the commercials. I would say that some watch for the halftime show, but, come on, really, name three people who watched the Super Bowl just for a chance to see Beyoncé lip sync? It’s not like it’s a rare event. (more…)
Building a Convertible Website
Monday, January 14th, 2013In my previous post, I discussed how one’s website is the product that online marketing efforts attempt to “sell.” That is, the goal of online marketing is to drive traffic to a website. This, of course, then begs the question of how this helps a business. Simply put, this helps a business by showcasing their website and enabling the business to reap the benefits that they deserve from the website that they have. Thus, we have an important question to ask: How good is your website? (more…)
The Nature of Product Online
Monday, January 7th, 2013I think it’s important, every now and then, to take a step back and investigate the entire field of marketing, if for nothing else than to respect it for the immense, multi-headed creature that it is. It’s strange to think that online marketing, which is itself a niche of marketing, is an extremely wide field that can be divvied up into numerous other large-yet-manageable fields of expertise. (more…)
The Dreaded S-Word
Sunday, December 9th, 2012Is it just me, or has the meaning of a certain four-letter word been diluted to the point of not really meaning much of anything at all? I suppose monosyllabic words have a habit of losing their meaning over time, but this word was once something which elicited such strong, negative feelings as to be used as nothing short as a severe word of cond
emnation. Now it seems to be used whenever somebody gets up in a hissy, and most people see it as reflecting more on the person who uses it than the thing they refer to. I think you know which word I’m talking about. (more…)
