Archive for the ‘ Customer Service ’ Category

Responding to Negative Customer Feedback on Social Media

Monday, March 5th, 2012

by Nathan S

Provide Customer Service through Facebook to Avoid Being Disliked

If you have a social media account for your business, be it Twitter, Facebook, LinkedIn, Pinterest, Google+ or some combination of the five, chances are good that at some point, you have or will have to deal with postings which speak poorly of your company. Indeed, this is one of the major necessary aspects of social media marketing. How your company deals with these negative responses goes a long way in determining the success of your social media marketing campaigns. (more…)

So… What’s Your Expansion Plan?

Monday, December 5th, 2011

by Nathan S

This post is a direct response to Tamara’s post: “Is Your Next Level Marketing?” I felt it would be a good idea to expound a bit more on her third point: “Really now: Are you ready to grow?”

See, marketing is one of those things which everybody tends to understand is necessary for becoming a successful business. In today’s fast-paced, constantly-connected society, this means utilizing both traditional and online marketing techniques in order to reach as many potential customers as possible. As the pace of business increases, the ability to hold people’s attention decreases. This is what makes online marketing a necessity, as it is often online where most people search for information about prospective buys. (more…)

Writing for the Customer

Wednesday, May 18th, 2011

“The Trap”

“Dear John, Thank you for your interest in our business. Unfortunately, your request cannot be processed at this time. Regards, Executive.”

I imagine that if you are reading this, then you are experiencing some level of disgust regarding the example e-mail above. Whether the first e-mail with a client or the three hundredth, it is always important to write for the customer. (more…)