Search engine optimization is all about keeping up with the different changes that Google makes throughout the year. Because the whole goal of an SEO is to work with the customer to make their site look highly relevant to the various search engines, it is basically our bread and butter to make sure we understand each update as it comes out.
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Google Announced 54 Actions on Their Algorithms in April
May 14th, 2012 06:44am CDT by Nathan Schaad
Work Down the Prioritized List
May 11th, 2012 08:00am CDT by Tamara Schaad
Time and Task Management: 5 of 6
Step 4: Work down your list, and stay only on the task you are on until you cannot do anything more with it.
Ugh. That’s my response to today’s blog post – ugh. What a difficult, terribly difficult, concept. I still struggle with this one constantly. You have created finally your task or to-do list and prioritized it, but if you can’t stick with it, it becomes meaningless. And by stick with it, I mean that excluding Critical tasks, you must stay on the course of what you prioritized.
For myself, there tends to be three common reasons I come off of my prioritized task list: Read the rest of this entry »
Google’s Penguin Update Has SEOs Up in Arms: But, What Is It?
May 7th, 2012 07:01am CDT by Nathan Schaad
by Nathan Schaad
The elephant in the room for SEOs for the past several months has been Panda, a Google update which was supposed to punish sites with low-quality content. How the change defined “quality” was hotly contended for quite some time, and then people more or less went quiet. Anymore, Panda is used primarily as a reference point for new updates. And Penguin definitely offers SEOs every opportunity to be compared to Panda.
Read the rest of this entry »
The elephant in the room for SEOs for the past several months has been Panda, a Google update which was supposed to punish sites with low-quality content. How the change defined “quality” was hotly contended for quite some time, and then people more or less went quiet. Anymore, Panda is used primarily as a reference point for new updates. And Penguin definitely offers SEOs every opportunity to be compared to Panda.
Read the rest of this entry »
Prioritize
May 4th, 2012 08:00am CDT by Tamara Schaad
Time and Task Management: 4 of 6
Step 3: Prioritize
This is probably the step you’ve been really waiting for – how to prioritize. I wish I would have learned so much of this so long ago.
I can’t tell you specifically what to prioritize, but I’ll try and give you some guidelines on how I prioritize: Read the rest of this entry »
Content: How Much is Too Much?
April 30th, 2012 07:13am CDT by Nathan Schaad
by Nathan S
With Google pressing business owners with new guidelines which seek to penalize “over-optimized” sites, many people are concerned that their existing content may suffer penalization under these new guidelines. However, in most instances, there is no need to be worried. Even still, now might be a good time to do a content audit of your website and see how it stacks up.
Read the rest of this entry »
With Google pressing business owners with new guidelines which seek to penalize “over-optimized” sites, many people are concerned that their existing content may suffer penalization under these new guidelines. However, in most instances, there is no need to be worried. Even still, now might be a good time to do a content audit of your website and see how it stacks up.
Read the rest of this entry »
