by Nathan S
The SEO community in general is up-in-arms over recent Google algorithm changes. In fact, the extremity of an SEOs dissent seems to be directly correlated to how much of their work was done in “black hat” or unethical SEO tactics. Which is a good thing, I’d contend, but that doesn’t mean that there aren’t some interesting ramifications to online marketing. With gaming the Google algorithm becoming much more difficult, the nature of gaining exposure through online sources has changed.
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Newgle: How Google Rankings are Changing
February 20th, 2012Before You Rush Into Designing (or Redesigning) a Website – Part 2
February 17th, 2012
Understand Your Website is Your Online Building
Part 2
By Tamara S.(Note: This is Part 2 – you can read Part 1 here.) In a continuation of thought, I now want to discuss one aspect of the planning process for your website design or redesign – namely, who actually does the plan. And by plan, I don’t just mean the layout and design of the website. I am talking about it’s purpose and function, the reason it even exists, and these sort of things. Sometimes business owners and managers recognize that website design does take a plan, and they might even recognize that it takes time to do good website design (as you can see by the picture for this post – an excellent example of what a little more talent and time on a drawing can do: Thanks RevBuilders team!). However, said business owner or manager finds that they are still really busy. So what is their default? They want their marketing or web design company to do the plan.
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Panda: Now One Step Closer to Rolling Updates
February 13th, 2012
by Nathan S
The following is a quote from a recent announcement from Google:
“High-quality sites algorithm improvements. [launch codenames "PPtl" and "Stitch", project codename "Panda"] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.”
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The following is a quote from a recent announcement from Google:
“High-quality sites algorithm improvements. [launch codenames "PPtl" and "Stitch", project codename "Panda"] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.” Read the rest of this entry »
Before You Rush Into Designing (or Redesigning) a Website:
February 10th, 2012
Understand Your Website is Your Online Building
Part 1
by Tamara S.
(Note: I had so many thoughts on this one topic I had to split it into two blogs – the next blog will post the following Friday.)
I think the design of a company’s website is one of the most underestimated decisions, as well as the most under-discussed and under-developed decisions, that a business owner or manager can make for their website. To unpack my really long sentence, I’ll break it into a few thoughts. We’ll start with the basics:
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4 Tips for Better Business Blogging
February 6th, 2012
by Nathan S
Does your business have a blog? If so, how’s that going? Are you consistently meeting your quota for blogs in a given week or month? How’s the content?
These are the questions that any business owner should be asking themselves. However, some of these questions are a little difficult to answer solidly. As a result, you may be meeting your quota, but not be seeing much performance from your blog. Or, you struggle to meet your quota and wind up falling behind on fresh content entirely. So, what’s going wrong? Here are some tips to consider.
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Does your business have a blog? If so, how’s that going? Are you consistently meeting your quota for blogs in a given week or month? How’s the content?
These are the questions that any business owner should be asking themselves. However, some of these questions are a little difficult to answer solidly. As a result, you may be meeting your quota, but not be seeing much performance from your blog. Or, you struggle to meet your quota and wind up falling behind on fresh content entirely. So, what’s going wrong? Here are some tips to consider.
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