Pay-Per-Click (PPC) Management
Pay-per-click (PPC) is the strategy whereby you purchase advertising space on the first page of the search return. It is sometimes referred to as a sponsored link. You only pay for the advertising when someone clicks on your link. The rank of your ad will be dependent on your bid for the keyword and other factors, except with Google, where a formula is used to determine your position.
Pay-per-click (PPC) has several functions.
The first is to drive leads and sales using professional Pay-Per-Click (PPC) Management.
Secondly, it drives traffic to you site, which is a good thing when you are still low in the organic SEO ranking. It means that people will find you and that your site will get its message across. This would not normally happen, because you are still buried on page 54.
A third function of pay-per-click is to increase the number of hits that your site has to help increase your ranking. The goal here is that the search engine will see that you are popular and will reward you by moving your site up on the SEO side of things.
Professional Pay-Per-Click (PPC) Management
Many people feel that they can easily manage their own PPC advertising campaign. Which could be true for some; however, to adequately compete, you will need a professional Pay-Per-Click (PPC) Management company. We have the right tools to properly manage your Pay-per-click (PPC), tools like proprietary bid management software and the inside knowledge of how the system works.
If only a maximum of 11 advertisements can come up on the first page, how do you know you will be consistently at the right price? The simple truth is you won’t. It is a bit more involved. Ask yourself these questions.
- Do you know all the search engines you should include?
- Do you know how to write the most effective ads?
- Do you know all the different management rules for each search engine?
- Do you know the methods that determine rank for each engine? ( it is not only your bid)
- Do you know how to select the right keywords?
- Do you know the right way to manage the bidding process?
- Do you know how to create the most profitable landing pages?
- Do you have enough time in your day to manage your PPC campaign?
In the past, it was easy to bid and win. Today it takes specific strategies to maximize the paid search algorithms and get maximum exposure for the minimum Cost-Per-Click(CPC). Our offshore office has a staff of over 85 experts and have been leading the way for 8 years in Professional Pay-Per-Click (PPC) Management. Combine that with the power of local marketing experts and you will quickly have a huge edge over your competitors.
Pay-Per-Click (PPC) Bid Management
Utilizing cutting edge campaign management tools RevBuilders Marketing can adjust keyphrases according to pre-defined rules and parameters. Bids can be updated up to 24 times a day with sophisticated rules to take advantage of price gaps and timing thus avoiding the bid wars and getting you the best Cost-per-Click (CPC).
Pay-Per-Click (PPC) Reporting Management
Performance data are available to you via online and email depending on the service you contract with RevBuilders Marketing.